Liquor free tourism strategy: "Jal Jeera can attract tourists from around the world"
Click here to read the article "Liquor-free state tourism dept's new mantra" in Times of India

Lets have a some "Jal Jeera Shots". Bottoms up and let that fart out!
It hasn't happened until now, so what makes these idiots think people from around the world will drop into Gujarat to have some "chhas" and "bajri nu rotlu"? This article quotes the head of Tourism Corporation of Gujarat saying "A vast range of vegetarian food and non-alcoholic drinks ranging from butter milk to €˜jaljira' and mango juice can attract tourists from across the world". How did this guy become the head of tourism department of a state with 50 million people, he's not competent to run a restaurant if he's going to stick to Jaljira and butter milk". People don't go to Israel to have kosher food even though it stands a heck of a lot more chance than the fart-relieving jaljeera. Gujarat, as a destination, doesn't stand a chance to attract anyone to come here with such a thoughtless tourism agenda.
Gujarat has the longest sea coast line in the country, has absolutely no night life, but has plenty of temples and ruins (which are ever expanding, this new mantra being a case in point). People don't go to the beach and have chhaas and jaljeera. Mr. Som, please step out of your shell (that is called Gujarat) and see how the world is - before you understand a thing or two about tourism. Have you ever even been a tourist? What do the most visited tourist destinations have in common - they promote tourism, not idealogy. Tourism is about leisure and having fun, not nursing your gas with a jal jeera, you fart!

comes, ironically, from Gandhi's Dandi March (also called Salt March) 75 years ago, which protested the salt laws of the British rule in India. Gandhi, who also said that you have the duty to disobey unjust laws, was the chief proponent of an alcohol-free India. One of our objectives is to make a case that the context under which Gandhi instituted prohibition is not valid today. Today, alcohol prohibition in Gujarat is an outdated, corruption and crime breeding, short sighted law which must be systematically removed. Keeping up with Bapu's spirit, the Maltmarch community plans to march to the Sachivalay and have a drink in defiance of the prohibition law (date undecided). 

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